Social media is the social contact among people in which they generate, share or exchange information and ideas. The importance of social media is increasing day by day. As of January 2014, 74% of online adults use social networking sites. http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
Attaining web traffic and grab attention through social networking sites is called social media marketing. Many business companies use these marketing strategies to enhance their business and to fulfill their business goals. Social networking sites comprise of a lot of information about which products and services forthcoming clients are being engrossed in. By these information and statistical data companies can understand about the needs of target markets and consumers.
83% of marketers indicate that social media is important for their business.