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Our creative team provides innovative ideas

Marketing Through Social Media

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Social media is the social contact among people in which they generate, share or exchange information and ideas. The importance of social media is increasing day by day. As of January 2014, 74% of online adults use social networking sites. http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

Attaining web traffic and grab attention through social networking sites is called social media marketing. Many business companies use these marketing strategies to enhance their business and to fulfill their business goals. Social networking sites comprise of a lot of information about which products and services forthcoming clients are being engrossed in. By these information and statistical data companies can understand about the needs of target markets and consumers.

83% of marketers indicate that social media is important for their business.
(Source: Social Media Examiner) http://www.hubspot.com/marketing-statistics
The important benefit of social networking sites is that companies can easily interact with their consumers. This interaction helps in targeting all the consumers and also creates a sense of brand loyalty in the consumers.

Twitter, Face book, Google+, LinkedIn, Yelp, Foursquare, Instagram, YouTube, Delicious, Digg Reddit and Tumblr are some of major social networking sites where companies can easily use marketing strategies for better results and outputs.
Social Media marketing strategies
There are different methods of social media marketing such as:
  • Targeting
    • This technique is very important as it provides information to the advertisers about likes and dislikes of consumers such as in face book and twitter. It provides clear cut information of users to enhance business through social networks.
  • Consumer’s online brand related activities (COBRAs)
    • It’s also a very important technique in which advertisers endorse and promote their products such as uploading pictures.
  • Electronic word of mouth (eWOM)
    • In this technique product is being promoted through consumer to consumer interaction such as a restaurants review. Good services and food will lead to more good reviews and these reviews will promote the reputation of restaurant.
    Benefits of Social media marketing
    There are many benefits of social media marketing such as:
  • Promote business
  • Increase sales
  • Great way to provide customer services
  • Build brand loyalty
  • Promote Products or services
  • Target your consumers easily
  • Interaction with the consumers
    • Main Elements of Social media marketing
  • Classify your business goals
  • Make some parameters and measurable, achievable, time bound marketing objectives.
  • Clearly identify target audience
  • Complete research about your competitors
  • Select medium and strategies according to target audience
  • Create best content in terms of text, images, videos and links
  • Make a decision about marketing tools that are being used
  • Allocate budget and resources
    • Conclusion
    So we can say that social media is playing a vital role in growing your business. It’s an important and useful platform where you can easily enhance your business and target your consumers by using right marketing strategies according to business goals and objectives. This is all the game of marketing strategy and tactics. More it is being used wisely greater will be the outputs.
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