Use of stock vector graphics in logo
It is to be noted that this mistake is usually made by amateur designers because they are not fully aware of copyright laws. Undoubtedly, Graphic designers can download stock vector images from Vector Stock and other such sites, but if they incorporate these downloaded images in logo design, they can get themselves into trouble.
Designers need to understand that a good logo is unique. They cannot design a unique logo with stock vector images because other designers might have used the same image. Therefore, they should not use stock vector graphics in logos.
Wrong selection of colours
Another common mistake that designers often make is a wrong selection of colours. Designers must understand the actual psychology behind colours. They should select those colours for a logo that goes well with personality and the key message of the brand.
Plagiarism - Copying logos of competitors
This is a horrible mistake. Copying logos of competitors is a bad idea. A great logo is unique and original. Therefore, instead of copying logos of competitors designers should focus on designing an original logo that truly represents a business.
Forgetting to proofread logo design
Designers often forget to proofread their designed logos and in this way leave spelling mistakes in the logo. No matter how much appealing, unique and memorable your designed logo is, it will present a negative image of a company if it has any spelling mistake. Therefore, designers should always proofread their designed logos.