Why choosing the right eBook cover designer can determine your book’s success

There’s a famous saying that goes, “Do not judge a book by its cover”. However, when it comes to books, that’s exactly what readers do. According to Statista, readers take only a few seconds to determine whether they wish to explore further what the book is about or not.

In the modern world, eBooks have become the heart of readers, as it is much easier to read online rather than having to go to the bookstore to buy a hardcover book. As readers scroll through thousands of books on platforms such as Amazon Kindle or Apple Books, the cover of the book is the first and often the only opportunity to capture their attention. For this reason, selecting a professional eBook cover designer is the only way to improve your book’s visibility, credibility, and commercial success.

When it comes to selecting an eBook cover, it is important to make sure that it contains many other functionalities to help capture the interest of the audience, rather than just looking appealing. The eBook cover must be able to:

● Communicate the genre, tone, and style of the content of the book

● Establish a sense of professionalism about the author and build trust with the readers

● Improve the click-through rates of the book

Whether you’re writing fiction, romance, or fantasy, the cover of your book must align with the book’s content and the reader’s expectations. If there is a misalignment between either of these, it would reduce the book’s appeal and discourage engagement.

While it is true that self-designed covers are much easier to make due to the introduction of new design tools, they often lack professionalism and the clean look that a book cover requires.

When a person self-designs a cover, they often do not know which fonts to use, where to place the text, and what colour theme to use. There could also be an overuse of photos and poor, inconsistent branding. All of these factors could contribute to the lack of professionalism when it came to designing the cover of the eBook.

If, however, you use a professional eBook cover designer, you will receive a professionally designed cover with a clear and consistent layout, a cohesive visual identity, and genre-specific typography. A professionally designed cover does more than just meet the aesthetics of the book; it develops an understanding of the reader's psychology, the requirements of the platform, and digital sales strategy.

Selecting the right eBook cover designer is a smart move and equivalent to you making a strategic business decision. Thus, when choosing one, you must look for and consider several key factors:

● They communicate effectively and can fulfil your requirements

● They have previous experience in the eBook platform and know how to make your book appealing to the platform

● They have a portfolio which is relevant to the genre you are writing in

● They have a clear license for the images and fonts that will be used

It is also important to consider another factor, that the designer is aware of the print requirements, just in case you decide to publish the book in a hardcover form. Also, remember to be aware when selecting a designer, don’t choose the one who has no previous experience, or uses pre-made custom templates.

A well-designed cover not only improves the aesthetic appeal of your book, but it also directly influences the book’s sales and marketing strategy. Professionally designed covers are proven to:

● Help improve the eBook’s click-through rates on different platforms and paid advertisements

● Enhance credibility with bloggers, reviewers, and potential readers

● Improve the consistency of the book series and author branding

● Generate more interest in different promotional campaigns

For insights into how covers influence ad performance, see Kindlepreneur’s cover design guide, which includes real examples and data.

Choosing the right eBook cover designer is not just a matter of preference—it is a matter of necessity. Thus, when choosing one, remember that their end result should be a masterpiece, something which would leave the readers smitten and eager to know what the book is about.

Invest in a designer who understands not only aesthetics, but also your audience, your platform, and your publishing goals. Your book deserves nothing less.