5 SEO Trends That Will Dominate 2019

What is dominating the digital marketing world nowadays is Search Engine Optimization (SEO). Successful SEO can result in a higher ranking on SERP, more organic traffic to site and increased conversion of customers. It is to be noted that Google makes changes in its algorithms many times in a year, therefore, the business has to keep up with new developments. Following the latest SEO trends is the first step towards improving ranking in search engines. Businesses need to understand that their SEO efforts cannot become successful unless and until they follow the latest SEO trends. We are presenting 5 SEO trends that will dominate 2019 so that you can design your successful SEO strategy for the coming year and stay ahead of your competitors.

Many SEO experts are of the viewpoint that voice search will be among top SEO trends in 2019. Voice search is increasingly becoming popular because it is simple and fast. It is estimated that voice search will become the number one way of searching on the internet by 2020. As voice search includes more keywords, therefore you will have to add content on your site that is similar to what the customer needs.

Statistics show that approximately 50% of internet traffic is from mobile devices such as smartphones. People are searching on the internet more via mobile phones as compared to desktop computers. This trend is expected to rise in 2019. Therefore, businesses should optimise their sites for mobile search.

Page speed is a ranking factor, and it will continue to play an important role in 2019 because Google has recently said that page speed will be a ranking factor in its mobile-first index. Business should increase the loading speed of their mobile site because a fast site is loved by search engines and customers.

Apart from voice search, mobile search and page speed, video content is another SEO trend that will dominate in 2019. According to Digital Information World, 55% of people watch online videos every day. According to Cisco, “by 2019, the global consumer Internet video traffic will account for 80 percent of all consumer Internet traffic”. Video content is expected to become more popular among consumers and business in the coming year. If Video marketing is not part of your SEO strategy, you should include it in your SEO plan.

Like previous years, the development of quality content will be a hot SEO trend in 2019 as well. You should continuously provide high-quality content related to your business to your customers because by doing so you can get the attention of the customers and favours from search engines.