One of very important factor that makes a website more effective is that it should be user friendly. A site should not be intricate and must be appealing to increase the usability. A user-friendly site induces more projection, boost the business and increases productivity and outcomes.
Maximum customer involvement is very important in the online world, and an essential step in developing a user-friendly website.

A website is actually your online and digital presence and establishment that connects you to the customer and clients. Don’t leave your customer frustrated by giving them more complex design and navigation. Give them more enjoyable and productive experience by more usability.
Here are some very important factors that make your website user friendly:

Brief, easy to read and interesting content is very important factor that makes user to stick around your website. The content should always be fresh and easy to understand. In terms of content always keep in mind following elements:
• Most of the users go through the content instead of properly read it so always make small paragraphs, bullet points to make text easier and easy to understand for user.
• Always use correct size of font that is easy to read for the users.
• Always use proper contrast that increases readability. If user finds it difficult to read he or she will ultimately leave the page.
• White space is useful for making different elements prominent and gives a space to the eye of user. White space also gives a broad look instead of overcrowded impressions of content and different images as well as the whole site.