Select A Trending Topic For Your Video
Try to find out what is trending and hot in the world. This can be anything such as elections in the US, Olympics games event, the release of Hollywood movie, etc. while choosing a topic for your video, keep in mind that target audience of your video should be highly interested in the topic. If something is trending in the world like presidential elections in the US but your target audience is not much interested in the topic that never makes it the topic of your video because people will not share it if they are not interested in this topic. Besides this, you should use language in the video that your target audience uses for communication.
Engage With Audience In Video
Customers have many questions related to a brand and they love to be heard. Many brands have uploaded videos on social media that answer questions raised by their customers related to products or services. Question answer videos are highly engaging and we know that engaging videos have high chances of going viral.
Video Content Should Be Interesting & Informative
People want to learn things that they don’t know about. That is why; a video whose content is both interesting and informative is highly shared by people. Your video must educate your target audience. For example, you can produce a “how to do “video to educate something to your target audience.
Tell An Inspiring Story Through Your Video
People love to read inspiring stories. More a story is inspiring more and more it is shared by people. You can produce a viral video by adding some inspirational story in it.