Imagine a world where a once-essential feature in search results disappears, shifting the way we approach link building. This November, Google plans to retire the Sitelinks Search Box, a change with implications for websites striving to optimise their visibility through strategic link building. Here’s what you need to know.
The Sitelinks Search Box has been a convenient feature for users, allowing them to navigate and explore specific content directly from a website’s search results. By retiring it, Google is signalling a shift towards a more streamlined, direct browsing experience – one where strong link-building strategies will be essential to make up for the visibility that the Sitelinks Search Box once offered.
For companies invested in
link building, the removal of the Sitelinks Search Box means that optimising your website’s internal structure, content, and external links will take centre stage. Impressive Sol recognises this as an opportunity to refine link-building practices to ensure that your site maintains its visibility and search engine relevance.
The retirement of the Sitelinks Search Box puts even more pressure on your website’s authority. With the right link-building strategy, your site can maintain – and even boost – its search ranking by gaining authoritative backlinks. Our approach at Impressive Sol includes sourcing links from credible sites in your industry, ensuring your content reaches relevant audiences.
Without the Sitelinks Search Box, users may need to rely on organic links to find specific content on your site. Organising your internal links and creating easy-to-navigate structures will help guide users effortlessly from one page to another, making for a satisfying on-site experience that increases dwell time – an important factor in Google’s ranking considerations.
Impressive Sol’s link-building efforts are about more than simply ranking – they focus on brand growth, visibility, and driving consistent traffic. By replacing lost visibility from the Sitelinks feature with targeted backlinks, we help ensure that your audience can find your services quickly, even without the extra Google Search Box function.
