Social media is the social contact among people in which they generate, share or exchange information and ideas. The importance of social media is increasing day by day. As of January 2014, 74% of online adults use social networking sites. http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

Attaining web traffic and grab attention through social networking sites is called social media marketing. Many business companies use these marketing strategies to enhance their business and to fulfill their business goals. Social networking sites comprise of a lot of information about which products and services forthcoming clients are being engrossed in. By these information and statistical data companies can understand about the needs of target markets and consumers.

83% of marketers indicate that social media is important for their business.

(Source: Social Media Examiner) http://www.hubspot.com/marketing-statistics

The important benefit of social networking sites is that companies can easily interact with their consumers. This interaction helps in targeting all the consumers and also creates a sense of brand loyalty in the consumers.

Twitter, Face book, Google+, LinkedIn, Yelp, Foursquare, Instagram, YouTube, Delicious, Digg Reddit and Tumblr are some of major social networking sites where companies can easily use marketing strategies for better results and outputs.

There are different methods of social media marketing such as:

This technique is very important as it provides information to the advertisers about likes and dislikes of consumers such as in face book and twitter. It provides clear cut information of users to enhance business through social networks.

It’s also a very important technique in which advertisers endorse and promote their products such as uploading pictures.

In this technique product is being promoted through consumer to consumer interaction such as a restaurants review. Good services and food will lead to more good reviews and these reviews will promote the reputation of restaurant.