Focus on competitive research
Competitive research (or analysis) in the field of strategic research that specializes in:
Researching
Collecting information about rival companies or companies
Competitive research allows to fully understanding:
competitors
weaknesses of competitors to enhance your business
which keywords are highly rated by your competitors
adjust your SEO strategy accordingly to your competitors
Besides, market analysis helps to determine:
The leading brands and websites in your business area
Mastering the latest market demographic information
The best marketing channels (marketing areas you need to invest in which and marketing areas you reject) can tell you
Traffic analysis
Traffic analysis will show you:
The area when it gets the most online visitors
It will also show the customers who bought the most
The right goals must be set to obtain high-quality traffic. Looking at your goals and target audience, you can optimize your SEO strategy to include the most effective keywords to attract investment clients.
All seo is mobile seo
Although the current pandemic has caused a massive increase in the number of people on the internet, an advanced analysis shows that most people are using mobile phones. The survey predicts that by 2022, 54% of e-commerce sales will come from mobile phones.
However, nowadays, mobile websites are not enough. Your mobile website needs to load quickly without lag or glitches. Customers want a simple shopping experience, and the mobile-first indexing function shows that mobile sites are more important than desktops in supporting this aspect.
Images and videos
Visual content
visual content plays a huge role in:
Creating brand images
Provide image sharing platforms
Web pages lacking images and media are boring to users, so adding eye-catching images to the website is crucial from a marketing perspective. When adding photos to your website, make sure not to add large images that slow down your website to optimize them for SEO.
Videos
Videos are also essential to improve your ranking on all search engines. When creating a video, make sure:
Use keywords cleverly to provide users with clear
Concise business pictures
A well-made, descriptive video can also improve search engine rankings in 2022. It is also helpful to pay attention to the video title and make it eye-catching while, at the same time, being relevant to the current global climate.
