How website designs impact your SEO rankings

In the era where everyone cares more about aesthetics, it is important to remember that the design and layout of the website play a crucial role when it comes to determining how well the website performs on search engines. SEO, also known as search engine optimisation, refers to the process of improving the visibility of a website or a web page in search engines.

When a website is well designed, its SEO rankings are significantly boosted. In this blog, we will explore how the design of a website impacts its SEO and why it is crucial for businesses to invest in a strategic approach to web development.

Google uses mobile-first indexing, meaning that a website's mobile experience determines its search engine rankings. A responsive design ensures that your website adjusts smoothly to any screen size. This is important to note, as over 60% of web traffic comes from mobile devices only. Thus, it is very important to ensure that you use the services of a well-specialised webpage designer.

Google itself highlights the importance of mobile-first indexing in its official developer guidelines.

Websites which take a lot of time to load often leave users feeling frustrated, causing them to leave. This leads to a high bounce rate, and the ranking of your website decreases. For this reason, Google penalises websites with poor loading speeds, making site performance a key factor in SEO. This matters as Google prefers fast-loading sites in its rankings.

If the website’s design is user-friendly, it automatically enhances UX as well and directly helps influence how long the user is likely to stay on your website. With clear navigation, structured layouts, and engaging designs, a user is more likely to stay on your page longer, and for this, Google often rewards these websites for their high user engagement.

The design of a website often influences how the content is presented. If the website contains poor fonts, a lack of spacing, or distracting visuals, users may abandon it. Thus, it is advised to keep readable content on one's website, as it encourages users to stay longer, which ultimately improves SEO.

A well-designed website uses internal linking to guide users and search engines through its content. A clear hierarchy and structure are important to ensure that search engines understand your website. Internal links help improve indexing and distribute link equity across pages.

When a CTA is placed strategically, it not only improves conversions but also contributes to a better user experience overall. Higher engagement and better SEO occur when there is a good balance between engaging design and effective CTAS. This highly matters as user interaction signals the search engines that your website is highly valuable.

Website design is a cornerstone of SEO success. Thus, whenever you are looking for companies to create and design websites for you, you must choose the best ones, as you need to make sure that your website not only looks amazing but is also optimised for search engines.