Try to find out what makes your products or services stand out from your competitors. Joint down points related to the benefits of your product or services.
You cannot write an effective flyer copy unless and until you know who is it for? You must also understand your target audience’s demographics such as age, gender, income, education, area, etc and psychographics
such as opinion, interests, needs and attitude. According to David Ogilvy, the father of advertising,” Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals”.
Undoubtedly, headline is the most significant part of a flyer. If your headline does not capture attention of TA then they will not be interested to find out what more it has to say. That is why while writing content for the flyer you should focus more on writing the most persuasive and interesting headline. For writing an interesting headline you can use following tactics:
In body copy include what are problems of customers that they want to solve? How your products or services can solve those problems? Why customers should buy your products or services? And what are customers reservations related to your products or services?. It is not a good idea to simply mention features of your products or services rather your focus should be on benefits of your products or services, customer reservations and customer needs directly in your body copy. Other than this, you should not make use of industry related jargon's in flyer copy because a layman cannot understand industry related jargon's. Use the word ‘you’ for the customers. When you will use the word ‘you’ in your flyer, your clients will feel as you are directing talking to them. Keep your flyer copy short and easy to digest. Try to explain your company’s message in as few words as possible.