Listen to your audience
If you want your potential customers to listen you then first you should listen to your customers. Know what they are saying about your brand. Tools such as Google Alerts, Topsy, Social Mention and others will help you monitor where your brand is being mentioned and what people feel about your products or services.
Share valuable & relevant content
You should understand that every social media has different features and has its own unique audience .If you want people to appreciate your content then share type of content that your customers will love to read and that is appropriate for the selected social network. Share interesting, beautifully written and well researched blogs on trending topics. Sharing viral content on social media helps increase user engagement. Try to share content that solves customers’ problems such as how to increase website traffic? Sharing this sort of content increases engagement.
Use story telling format to present content
One of the most important things is presenting content in form of a story. Whether it is an image, video or text try to present content in story telling format. This style is really popular these days.
Share posts that can engage audience Include question in posts
In your posts ask questions from your target audience related to issues that they care. It is quite evident that people like to discuss about themselves with others. If you only talk about your brand through your posts people will stop listening to you. If you also discuss with them what they care about then they will surely respond to your questions and this will help boost engagement. You can ask them questions such as their weekend plans, what they expect from your brand and much more.
Include call to action in posts
In your posts always suggest your audience what to do after reading the post such as retweet, check out a link, buy now, leave a comment, share a post, etc. When you do so, your audience is more likely to follow your advice.
Length of your posts should be optimal
Keeping post to optimal length increases chances of user interaction with that post. Have a look at optimal length of post for each social network as presented by BufferSocial:
Twitter tweets – 71 to 100 Characters
Facebook posts – 40 Characters
Google + posts – 60 Characters
LinkedIn posts – 25 Words
Arrange contests & offer giveaways
It is a fact that people like to win and love to get anything free. That is why holding contests and offering giveaways are one of the best tactics to increase user engagement on social media. For example, you can ask your customers to retweet your posts and win a product as a reward. Let’s take another example. Dental Extreme offered Amazon Gift card for answering question on their Facebook page.