Don’t make a promotional video
It has been seen that the majority of viral videos are not promotional. They don’t tell the viewers about the features, benefits and pricing of a product. Rather, they focus on raising brand awareness. If you want your video to go viral, then instead of creating a promotional video of your brand create a video that raises brand awareness.
Tell a story through your video
You might have noticed that most of the popular video ads are like short films. In those ads, the advertiser tells a story to viewers. It is to be noted that usually, the video ads that tell a story to viewers get popular because people want stories and like to relate themselves with the story shown in the video ads.
If you want your video to go viral, then tell a story through your video.
A video should touch the viewers’ feelings & emotions
Usually, videos that touch the viewers’ emotions and feelings are shared more by them. Different brands portray different emotions and feelings through their videos such as sadness, happiness, love, motivation, etc. If you want people to watch and frequently share your video, then you should make your video in such a way that it can connect with people’s emotions and feelings.