SEO stands for Search Engine Optimization which is basically used to enhance your website as well as for marketing strategies. It improves online visibility of the website and maximize ranking that enhance your business. Due to advancement in web development and designing there are number of new techniques that are being used for best results and outputs. SEO is one of them to improve the ranking of website.
Importance of SEO
Search Engine Optimization is very important to your website for better ranking and success of your website. A website and its content needs to be designed for SEO. SEO is a way to increase the ranking of website. SEO is very necessary not only to enhance the ranking but also to maximize traffic flow, attract advertisers, produce online revenue and to fulfill the goals and aims of the business so in short success of a website very much depends on SEO technique.
Role of SEO in Web Design
In this modern era to run a business successfully and to meet its goal an impressive, creative and stunning website having a great web design is very necessary. It means companies need to have online presence. But having a website is not necessary it is important that your website should show up in search results according to related key words and it is only possible with best SEO techniques. SEO and web design must go hand in hand and an essential and very important part of web designing process. SEO plays an important role in success of online business websites. The basic aim for the website owner and SEO is to get the traffic and appears in first five pages of the search engine and maintain the positing online and also to get the repetitive users on their website. A good web site is always
Process of SEO
There are many factors contributing to good SEO. Proper assessment, analysis and planning are the key to good SEO. It is a step by step process that results in the end best outcomes and ranking of your site.
Page/ Website Optimization
In SEO research includes key word research and competitive research.
Key Word Research
Research of key words should be according to search volume standpoint and business goals.
Keywords should then be correlated with target personas and need states to help drive the build of content that is optimized for people first and search engines second.
Online tools help a lot in the process of key word research.
Analysis of the website with reference to the other competitors to increase ranking.
This process determines the client site’s position against its competition and spot areas requiring main concern in the succeeding work.
Many SEO metrics, including indexed content, Alexa rating, inbound links, domain age, and social media are being used in this process.
After key word research and competitive research it is clear that what is the position of your site and which areas need to improve. Now the next step is determining the goals and objective and then reports these properly. Progress of these goals are analyzed and then reported. Adjustments to the SEO plan can be made according to the findings of these progress reports.
Content plays a very important role in SEO. A good content according to business goals with perfect and interesting information makes it possible that users stay more on your site and even visit it repeatedly. Good content having key words helps in the process of search engine optimization.
The next step in process of SEO is page optimization. Once content is built the next step is increasing the usability of website and makes it user friendly by different advanced tools.
Prominence of Targeted Keyword.
Make a well-organized list of links to all the important pages of your site
ALT and META data, Meta tags to communicate the page’s subject matter and relevancy to the search engines
Clean up the Code can boost your search engine rankings by improving the code to text ratio of the page. This is a simple and relatively inexpensive thing to do, depending on the total number of pages in your site.
Link building is just like a measurement plan in SEO process. Develop website content is not enough. This content should be enhanced through other harmonized content, outreach and other manual compliance link building.
As reporting has been done in the early phase of the SEO process should be done again at regular interval that is called post-optimization. Rankings, site traffic and other key metrics can then be compared to pre-optimization levels, giving measurable results to the SEO plan.
So this is all about basics of SEO. While designing a website SEO should be keep in mind. If a site is not SEO friendly, user traffic will be low. A site designed with SEO in mind will be indexed and ranked by search engines. This will increase visitor traffic and online revenue as well as make sure the success of your site.