Due to increasing usage of mobile apps, mobile app development has turned into a fastest growing industry. According to a story published in Daily Mail, UK apps development industry is now bigger than Hollywood because it earned more revenue than Hollywood in 2014. According to research conducted by Flurry Analytics, mobile app usage saw tremendous growth in 2014. In 2014, overall use of mobile apps increased by 74% and people used shopping apps more than any other app category. The report further says that in 2014 Sessions in shopping apps on iOS and Android surged by 174% while usage of shopping apps on Android alone was 220% more than 2013.
Utility and productivity were ranked 2nd fastest growing app category with 121% growth rate, messaging and social apps ranked third with 103% growth rate. App categories that did not perform well in 2014 were music, games and news apps.
Flurry report said,” In 2014, shopping, utilities and productivity, and messaging experienced triple-digit growth and were the key drivers. As our mobile devices become more and more a part of our everyday lives, we are increasingly using them for always-on shopping, working, and communication. Where years past have seen massive growth in games and entertainment, 2014 was the year apps got down to serious business”.
This report also tells about peak hours when people make most use of shopping apps in US. According to Flurry’s report, people use shopping apps in US more during 9 am, lunch time and after work at 8 pm.
