A great logo is visually appealing and eye catchy. It grabs attentions of target audience and inspire them too .For example, Gloria Jean’s Coffees logo.
The best designed logos are versatile .It means it can be easily used in different mediums such as web, print, video, billboards, etc without losing its impact and effectives. For example, WWF logo.
Great logos are unique. A copied logo can never be successful and unique .So, don’t copy your competitor’s logo and try to design a logo that stands apart from other logos. For example, KFC logo.
Consist of meaningful colours
We know different colours have different impact on people and every colour is associated with something. Therefore, your company logo should consist of colours that are in accordance with your company’s message. For example, green colour is associated with environment. Greenpeace is an organization for environmental protection and its logo uses green colour.