Understand, Does Social Media Selfie Campaign Suits Your Brand Or Not?
According to behavioral research, purchasing decisions of people depend on how the product or service will influence their image. If you brand is targeting people with words like slimming, fair complexion and glow then you can tryout a selfie campaign. People want to feel good about themselves and product such as jewelry, clothes, cosmetics, etc help boost self esteem and confidence of people. In short, if your brand or products or services are related to appearance or look such as jewelry, clothes, cosmetics, gym and fashion accessories then social media selfie campaign is ideal for you.
Define Your Objective
Selfie campaign can help you increase your followers on social media. It can help you increase customer engagement on social media. Decide, when you want to run a social media selfie campaign.
First of all, you should understand your target audience carefully. We know that social media users post selfies for a number of reasons such as for self expression, self acceptance, showing off and for boosting confidence and self esteem. For making your selfie campaign successful, design your campaign in the light of interests of your target audience. Carry out research and monitor trends to understand what will get attention of your followers and will engage them on social media.
Create Special Hashtag for Your Campaign
Developing a special hashtag for your campaign will help you boost your post reach on social media channels as well as enable you to keep record of number of customers engaging with your brand.